Solutions That You Need
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Solutions That You Need With more than 30 years experience in child nutrition programs (I started on staff with San Diego Unified School District in April of 1980), as a practitioner, advocate and consultant, I have a deep understanding and 301 Moved Permanently passion for feeding kids and the programs that serve them. Please look around my site. You’ll find articles I’ve written, presentations I’ve made, testimony I’ve given, and some of the organizations I’ve worked and

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served with. Then, give me a call if I can help you further your interests and
help your efforts.
Save Time! B. Sackin & Associates will provide an array of consulting services in support of the school food service industry. Utilizing this broad and deep experience, B. Sackin & Associates will provide a range of services to prospective clients
Grow & Succeed! Extensive visibility created via stories, quotes and presentations through the press, media and other venues. Presentations: Deliver/participate in an average six to eight formal speeches/panels annually before groups of 60 to 2,000. Diverse topics include substantive policy discussion; methods to lobby to school food service environment.
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B. Sackin & Associates

30374 Mayacamas Dr. 

Murrieta, CA 92563



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Senior Food And Nutrition Executive With Public And Private Sector Experience
•    Public Policy Development
•    Legislative Advocacy
•    Budgeting & Financial Affairs
•    Board Relations
•    Strategic & Mission Planning and Facilitation
•    Media Relations
•    Public Speaking
•    Committee Leadership
•    Food Industry Association
•    School Food Program Management

A decisive and visionary leader capable of driving change, process/program improvements and significant bottom-line growth. Expert qualifications in translating complex legislative language into meaningful results.  A strong commitment to healthy children and sustainable school meal programs.

Professional Experience
6+ years consulting for a broad range of entities including state SNA affiliates, food processors, technology companies, advocacy organizations and marketing firms.  Developed e-Learning curricula on school meal program compliance and federal procurement requirements.  Considered an expert on USDA Foods (Commodity) programs.  Serves as Federal Liaison for the Child Nutrition Division of the California Department of Education.  Has written and presented on the complex issues of Food Service Management Companies including assisting major districts in crafting RFPs to secure FSMC services.

Served as a founding board member of Action for Healthy Kids.  Was an External Reviewer for both phases of the Institute of Medicine reports on school meal standards.

Assisted in development of school foodservice credentialing exam utilizing technical testing procedures and processes.

SCHOOL NUTRITION ASSOCIATION (formerly American School Food Service Association) 1997 to Present (The authority on school nutrition programs with 52 state affiliates, hundreds of local chapters and 55,000+ members.)
Staff Vice President for Public Policy, Alexandria, Virginia
Brought on board to direct Association public policy formulation and advocacy efforts. Initially managed two Director-level positions-Director, Media and Public Awareness and Director, Nutrition and Education Center. Lobby significantly before Members of Congress and staff and the U.S. Department of Agriculture, on behalf of Association interests. Collaborates closely with anti-hunger, nutrition and education advocacy community daily.
Key Lobbying Achievements: significant involvement in child nutrition reauthorizations in 1998, 2004 and 2010.
•    Curtailed potential statutory change likely to have created barriers to school-meal eligibility for tens of thousands of children. As member of four-person impact team (representing Association, Food Research and Action Center and Center for Budget and Policy priorities), swayed Congress regarding proposal’s imperfections.
•    Conceived and communicated to Hill staff “wellness policy” idea linked to the National School Lunch Program bearing potential deep/long-term results focused on foods sold on campus, physical activity and nutrition education as a documented requirement for all participating school districts.
•    Lobbied for improvements on a broad array of technical issues, tapping intense program operation experience and abilities in effectively articulating the need for/potential impact of legislative amendments.
Key Program Collaboration: Vital school food service program resource to Congressional staff, Congressional Research Service, Congressional Budget Office, Government Accountability Office, USDA Food and Nutrition Service and Agricultural Marketing Service.
•    Influenced successful $6M provision in 2002 Farm Bill, participating as the only non-governmental task force member, transitioning Congressional intent from broad legislative language into a meaningful program. As a result, a school-based pilot was authorized and funded to distribute fruits and vegetables in 25 schools in each of four states, plus schools in one Indian Tribal Organization.
•    Contributed background/technical assistance (including composing letters, advising Congressional staff and convening with analysts) for every school food service study in the past five years undertaken by the Government Accountability Office (formerly General Accounting Office).

Association Representation / Participation on Food Distribution Team: Represents Association to a broad range of allied associations and performs key role in nutrition programs.
•    Member of the School Nutrition Industry Roundtable.  Chair 2008-09.
•    Co-chaired the Child Nutrition Reauthorization Working Group of the National Alliance for Nutrition and Activity (NANA). Achieved authorization for many changes (in the context of the NANA agenda) despite subjectivity of legislative changes to discretionary spending.
•    Played role in USDA’s business process reengineering initiative for commodity foods program. Participated on CORE Team focused on food distribution for schools comprised of eight members and two facilitators: representatives of national and regional Food and Nutrition Service, Agricultural Marketing Service, Farm Service Agency, and school food service directors. Tapped as team’s reporter, drafting a total of eight published monthly reports. As a result, multiple recommendations by the team are being implemented; outcomes include: roll-out (in stages) of national commodity processing contracts; institution of “closer to the hoof” procurement; formation of expanded access to processed end-products for all schools; and more. An ancillary result includes an overall sense of improved responsiveness to school food service operators’ needs as customers.
•    Member of Management Team for Fresh Fruit and Vegetable Pilot. Subject Matter Expert on $4 million research project with 100,000 students involved. Identified opportunities to improve children’s nutritional health through enhanced marketing of milk in schools.

Director, Food Services, Anaheim, California
•    Led food service initiatives for central kitchen producing 30,000 meals per day for 18 junior/senior high schools, 23 elementary schools, two continuation programs, five private school contracts, 14 summer food services sites, Meals on Wheels program, significant catering program and more. Directed activities of a 400-person staff that included three supervisors, 18 managers and 22 site leads. Administered child nutrition programs for two school districts with combined 39,000 students.
•    Initiated Elementary School Breakfast Program that grew from concept to district-wide participation.
•    Successfully piloted the program with a single principal and, over time, unfolded to receptive individuals; championed by the district superintendent, program eventually rolled out to all schools.
•    Ancillary result: Achieved dramatic turnaround of one principal’s initial opposition to the program, and within weeks she extolled the program benefits in her campus management.
•    Tripled gross revenues from $4.2M to $12M and boosted net revenue twelve-fold, from $40K to $500K, through program innovation and facility renovation. Drew young customers and vaulted elementary school lunch participation from 3,800 lunches/day to average daily participation of 14,000.
•    Converted to hot meal program, initiating a redesign/retrofit of heating kitchens into closets and utility rooms over four years, expanding services to five entrée choices/day and enhancing overall service quality.
•    Orchestrated $1M in facility renovations transitioning stereotypical school cafeterias to more-inviting lunch court environments.
•    Increased participation in elementary schools by 45%.
•    Managed $250,000/year in meal contracts for private schools and non-profit program sponsors.

SNAP SYSTEMS (Presently called School-Link Technologies) 1986 to 1990
Vice President, Sales & Marketing, Santa Monica, California
•    Co-founded enterprise centered on food service information management and accountability systems.
•    Designed business management system leveraging user interface and functionality.
•    Drove outside sales, traveling nation-wide. Authored original training manuals for three user levels.
•    At present, the company has the largest installed base of school food service technology systems nation-wide.
Food Service Director, El Cajon, California
•    Grew food service revenues 66% (from $1.2M to $2M) through marketing, customer service, revenue generation and employee morale-building initiatives.
•    Instituted a half-million dollar facility plan and designed new school kitchen and serving facility.
•    Bachelor of Arts in History, Rutgers University
•    Graduate Study in Business Administration, San Diego State University

Affiliations & Awards
•    Elected member of the Board of Directors, American Commodity Distribution Association, 2008-2012
•    Member-at-Large, Public Policy and Legislation Committee, California School Nutrition Association, 2007-2011
•    Board of Directors, Healthy Schools, Inc. (Action for Healthy Kids Network), 2003 - 2005, Vice-Chair, 2003
•    George Moscone Award (highest recognition of California School Food Service Association) 1995
•    Executive Board, American School Food Service Association, 1996 to 1997
•    President, Southern California School Food Service Association, 1994 to 1995
•    Member, Orange County Campaign to End Childhood Hunger
•    Member, Nutrition Advisory Board, American Cancer Society, Orange County Unit
•    Recipient, USDA Best Practices Award 1994